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The "ALT tag" tags any images you import into your course with a text description or alternative of what the graphic is or what it does. For example, an image of the cells of a leaf
could be tagged, "Microscopic picture of the cells of a leaf." If you can click on the image to take you somewhere, you can describe the image and the action that happens when you click on it. For example, a graphic of a can of Pepsi can be tagged "Click on this red can of Pepsi to take you to the Pepsi corporate web site." Your course development tool will have a mechanism to easily add ALT tags to your graphics.