SLN Marketing Services

Welcome to the SUNY Learning Network Marketing Services Space

SLN's Marketing Services provide opportunities for participating campuses to broaden their outreach efforts in partnership with SLN. Specifically, efforts will be incorporated into the SLN website to focus on specific online offerings at partner campuses and to drive prospective student traffic directly to campus websites.

A blend of organic search engine optimization, campaigns with Google and Bing and sponsorship efforts on targeted educational sites, as well as print efforts both for campus use (e.g., Brochures) and in the public eye help increase traffic to SLN which will drive traffic to member campuses.

Marketing Services

SLN provides a variety of marketing support choices to the SUNY community via a tiered services model.

Community Web Marketing Support

There is no fee for this level of participation and is provided for all SUNY campuses who offer online courses, and wish to participate.

• Opt-in inclusion in a SUNY-wide online course catalog. The course catalog requires preparation on the campus side, to prepare data for upload into the catalog
• General traffic from SLN website to campuses

Standard Support

Standard services are provided to members who opt-in to the marketing services at SLN.

• Campus profile page and spotlights on the SLN Website
• Ongoing lead generation
• Inclusion in targeted outreach to prospective student email list
• SLN brochure and supporting materials
• Print advertising
• Targeted pay per click web campaigns
• Banner campaigns on select education sites
• Program support through the SUNY Provost's Office of Enrollment Management
• Access to Eduventures Marketing Research

Premium Support

Premium services are opt-in and are created as requested by the campuses. Costs for premium services will be kept as low as possible, and quotes will be provided to the campus requesting the services.

• Co-Branded Email Outreach to SLN's e-mail list
• Campus branded pay-per-click Campaigns (Campus, Program or degree specific)
• Print to order co-branded materials (Brochures, postcards, posters and mailers)

For more detailed information about Marketing Services, please review the Marketing Services SLA.
For information on SLA Pricing, please review the SLN PIA.

To contact SLN for more information on SLN's Marketing Services, please contact:

Penny Wilson at:  penny.wilson@suny.edu

or Gerard Marino at:  gerard.marino@suny.edu